Warhammer - Karrinyup Shopping Centre

Warhammer engaged Storyline Designs as they needed to design a new store for them, within the newly developed Karrinyup Shopping Centre. Warhammer has a strong & well recognised brand, but it was evident from our initial conversations that they wanted to attract and inform new customers about who they were. Creating an eye-catching and unique shopfront was key to this, but to also be able to tell the story of who Warhammer are and what they represent.

The aim was to create a unique design that is an amalgamation of futuristic and medieval worlds that exist within Warhammer and bring these to life in a large scale. Using feature faux columns representing the realm gates into these worlds was a fun and exciting way to enter the store and start the journey inside. 

Colour changing LED lightings throughout the store, with illuminated signage and crazy paving to the entry portal, are just some of the unique features to this design, making it a flagship of the brand.